Shauna Kelly shared this with us in microsoft.public.word.newusers:

Hey, shouldn't some sociology student somewhere out there write his
paper on this subject?

Don't think it hasn't been done! See, for example:
http://research.microsoft.com/resear...pe=Technical%2
0Report&id=500

http://research.microsoft.com/~jchay...rs/cluster.pdf

Shauna

Shauna Kelly. Microsoft MVP.
http://www.shaunakelly.com/word

Thank you!
It's good to know others share my opinion that technology strongly
influences behaviour.

--
Amedee Van Gasse