Help, I'm baffled!

I am relatively new to Word - I'm using Microsoft Office 2002 - but I know
several other word processors and am pretty good at reading help screens to
figure things out but I'm having problems with creating business cards in
Word.

Actually, what I'm trying to produce are about 30 membership cards for a
club I belong to. I'm using Avery 8371 business cards. On each membership
card, I want to put the name of the club, the club logo (which is a small
JPEG image), the member name, the member number, and the dates for which the
card is valid, something like this:

------------------------------------
Smallville Book Club

club logo

Joe Blow
Member #2006-01
July 2006 - June 2007
-------------------------------------

Naturally, I want to use a variety of fonts and colours for the text on the
card and everything should be nicely centered and so forth.

The first problem is that I can't figure out how to do the design/layout for
the individual cards! I started the Mail Merge wizard and chose a document
type of labels (there was no option for business cards so lables seemed the
closest alternative) in Step 1. In Step 2, I clicked on Label options and
chose Avery 8371 labels. The main document window shows me a a page layout
that resembles a grid of 5 rows by 2 columns, sized very much like the Avery
8371 cards. So far so good.

Now, how do I design the contents of the cards? In other words, how do I:
- put the "constants" on each card, namely the club name, the logo, and the
membership period (July 2006 - June 2007) on the card? Ideally, I only want
to put those in the design of the card once since they will be same on every
card. (In a way, the membership period is actually a variable: next year,
I'll want the cards to say "July 2007 - June 2008". I'm not sure how to
accomplish that either.)
- put the member names on each card? I assume this will involve doing a
merge with a database of member names but I've never done this in Word.
- increment the member numbers for each card? The member number is the
4-digit year, followed by a dash, followed by a two digit integer (01, 02,
.... 09, 10, ... 30). That integer could be automatically generated but I'm
not sure if Word can do that, let alone how it's done.
- format the various bits of text appropriately, i.e. set the fonts, text
color, alignment.

I'm hoping it is possible to do these things in Word but I'm not finding it
very intuitive so far and I'm having trouble coaxing the Help into telling
me how to do these things.

Your guidance would be greatly appreciated!

--
Rhino