You can't. See http://word.mvps.org/FAQs/DrwGrphcs/UpsideDownText.htm

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Suzanne S. Barnhill
Microsoft MVP (Word)
Words into Type
Fairhope, Alabama USA
Word MVP FAQ site: http://word.mvps.org
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"Snewfox" wrote in message
...
How do I rotate text in an autoshape in WORD not Publisher? I know it can
be
done in Publisher, but when I insert text into an autoshape in Word and
then
rotate the autoshape, the shape rotates but not the text.

Thank you.