You need to "match" your field name with the default Word field name.

On the insert address block window click Match Fields (lower left
corner)
Click the box next to the word State and choose state/province from the
drop down menu


stripedfrog via OfficeKB.com wrote:
Creating a Mail merge for a letter.

When I import the contact information from excel, everything comes in except
for the state. The state is in its own column titled state/province.

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