Using outlook/word 2003 on xp sp1+

starting in outlook and following
http://www.gmayor.com/mailmerge_from_outlook.htm
I find that my 30+ contacts will only generate 1 page of 7*3 labels in
word
hence there's 9+ missing
why does word do this?

I use the all contacts from this view
and when presented with a list to tick or otherwise of the contact
names i delete a few, but there's still 30+, but word only ever gives
me one page (21 contacts)

Help please